How to define your brand…your style…your oeuvre.

Yes, that’s something that we’ve been thinking of late. What does it means to define ourselves. I’ve gone through the whole gamut of what I want Ellie Fun Day to be. I’ve thought about our mission, I’ve thought about our look and feel and what I want everyone to understand what we’re about.

It’s really a serious and delicate balance. I’ve looked at TOMS shoes and Krochet Kids, and they both do a really awesome job of sharing their message and story of what they do. Then there is Apolis Global and our friends over at 3sixteen where their messages are much more subtle in their approach and their concentration is mainly on making a stellar product that sells itself. They have decided to say we will be in the mainstream and not just settle for sympathy or charity buying.

Hmm some food for thought…what do you guys think? When you make a purchase, do you want to know about the mission behind it? Do you want to know how and who’s made it? Does that compell you to invest in that piece? Would love your thoughts!




The Process: being a social entrepreneur

As a social entrepreneur I get asked the the question often, “So when are you going to launch your product?” I’ve gotten enormous support from friends, family and even strangers that I haven’t met that are ready to jump at the chance of buying an Ellie Fun Day blanket. I would love to get them into the hands of every single mom and baby down the street today! (I hear Natalie Portman just had Baby Aleph, and another mini-Kardashian is on the way?!) But all good things come to those who wait.

Starting a successful business is a challenge in itself, I know the statistics so we’re taking calculated steps in trying to assure success for the long-term duration. IF anyone asks what does it take, I’m still learning, but I hope to discuss our process here so that others that are paving this path into the jungle of social entrepreneurism can learn from our findings, mistakes and successes.

Next Steps:

1.) Business mentors: people with expertise in baby/children’s market, import/export, entrepreneurs etc.
2.) Fabric resources: organic cottons and silks is our preferred choice
3.) Business Models: do we do direct sales (online?) or wholesale (stores and boutiques)

Then there are the gazillion other things that we’re learning through this process: from SEO, to trade regulation quotas, organic certifications, FTC regulations on children’s wear etc etc. But in the end we realize we need to take it one step at a time or else will be biting off more than we can handle.

Right now we’re in the process of testing our organic blankies with babies in the real world. They’ve been asked to spit-up, poop, pee and love them as they would. As simple as it sounds we want these blankies to stand the test of time, be functional and also be well-loved for babies and kids. We may be looking for mommies and daddies that are interested in our tester blankies, so look out for another post coming soon!

Meanwhile here’s a little post of Baby Nguyen’s blankie. My friends and I threw Lisa and Billy an amazing airplane themed baby shower. Check it out!